Work:

Corporate Identity

Corporate Design

Business Stationary

Product Branding

Describtion:

ANGSA is an up-and-coming robotics start-up. Together with the founders, we developed a comprehensive brand strategy for clear positioning in the market. The name “Angsa” means swan in Indonesian, which in turn stands for purity. This makes it the perfect brand symbol for ANGSA, which has set itself the goal of becoming the leading supplier of cleaning robots for green spaces and parks. The color scheme is based on the typical colors used by public cleaning companies. The robot's characteristic linear movement pattern was abstracted as a design language and incorporated into the logo as a graphic symbol. A unique brand identity was created.