Describtion:

For the coworking brand BASE in Munich, we developed an iconic brand strategy & design. The challenge was to seamlessly integrate a physical location, an established digital brand community, and a diverse event portfolio into a cohesive aesthetic while maintaining clear distinctions between them —all without compromising the brand's identity. We achieved this through a geometric design language and a distinctive color palette. With a meticulously crafted brand manual, the client can now scale the brand effortlessly across all levels.