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BASE

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Client: BASE

Coworking

Year: 2023

Services:

Brand Strategy

Brand Design

Work:

Corporate Identity

Corporate Design

Webdesign

Describtion:

For the coworking brand BASE in Munich, we developed an iconic brand strategy & design. The challenge was to seamlessly integrate a physical location, an established digital brand community, and a diverse event portfolio into a cohesive aesthetic while maintaining clear distinctions between them —all without compromising the brand's identity. We achieved this through a geometric design language and a distinctive color palette. With a meticulously crafted brand manual, the client can now scale the brand effortlessly across all levels.

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