Description:

Cloud7 is part of an overarching concept developed by the "HOPE" church community. The goal was to create a distinct brand identity that stands on its own and functions as a co-working space brand, while still connecting to the values of the HOPE community.

The challenge lay in integrating it into the spatial concept of the HOPE Center, which includes several sub-brands such as a daycare center, a music school, and a church congregation. The brand identity was developed to strike a balance between modern and youthful, yet professional.