Client: RWCF

 

Year: 2024

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Services:

Brand Strategy

Brand Design

Brand Activation

Work:

Corporate Identity

Corporate Design

Business Stationary

Product Branding

Webdesign

Description:

RWCF is an established business consultancy with decades of experience in the areas of financing, succession, restructuring, and M&A. RWCF wants to convey one thing above all else to its clients in these special business situations: reliability, trust, and credibility. This was emphasized in the revised brand strategy as well as through a sharpened brand image. The brand uses sublime color spectrums and was developed in a balancing act between modern and simple. The deliberately chosen imagery from nature and portraits conveys closeness, trust, and consistency. With the initials R.W. from founder Robert Weidinger, we reinforce the symbolism and show that the brand is owner-managed. The new brand identity runs through all areas of the company, whether digital or analog.